Forget free CDs, report advises newspapers

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· Ernst & Young urges new approach to online ads
· Warning about problem of attracting young readers

This article appeared in the Guardian on Wednesday March 19 2008 on p36 of the Financial section. It was last updated at 07:19 on March 19 2008

British newspapers need to revamp their online advertising models, target younger age groups and find alternatives to expensive giveaway promotions such as free CDs and DVDs if they want to safeguard their future, according to a report today from the consultants Ernst & Young.

Newspapers’ websites reach millions but their owners are failing to maximise their money-making potential because of the advertising models they use, E&Y argues…

Целият текст…

А в България бранд мениджъра на “Капитал” отговаря на 10 запитвания на ден за новата DVD колекция на BBC с вестника “Необикновените пътешествия на Майкъл Палин”

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