април 3, 2008...12:46 pm
Online Reputation Management?
Какво се говори за компанията/бранда/продукта, за който се грижим в мрежата? Можем ли да следим едновременно всички места, където името му се споменава, за да реагираме адекватно ако някой (прасето му с прасе) започне да го клепе в блога/сайта/форума си.
Надолу е само малка част от оригинала на Online reputation management Beginner’s Guide на Анди Бийл на английски, но да знаете, че дори само в този материал има ужасно много идеи за това как да проследяваш лесно какво се говори за бранда, за който се грижиш, в блогосферата и онлайн като цяло.
Пичът е описал безброй варианти да проследявате какво се случва с бебето ви онлайн, в зависимост от конкретните ви цели… технологии, сайтове, начини…
Голям кеф 
Free Online Reputation Management Beginner’s Guide
Се казва публикацията…
А най-яката част от нея е:
“Online reputation monitoring tools
* If possible, monitor hourly as early action is crucial.
* Create custom RSS feeds based on keyword searches: Feedster.com, Technorati.com, IceRocket.com, Google.com/blogsearch, Blogpulse.com, MSN Spaces, Yahoo! News, Google News, MSN News and PubSub.
o Monitor This allows you to monitor a single keyword across 22 different search engine feeds at the same time.
* Filter all feeds into one RSS Reader for easy and time-efficient monitoring options include: Newsgator.com, Bloglines.com, Google Reader or Pluck.com.
* Sign up for Google and Yahoo email alerts using your desired keywords (http://alerts.yahoo.com/ and www.google.com/alerts).
* Determine message boards/forums to track: BoardReader.com, ForumFind.com, Big-Boards.com, BoardTracker.com, iVillage, Yahoo Message Boards, MSN Money
* Determine groups to track: Yahoo Groups, AOL Groups, MSN Groups, Google Groups.
* Track changes on web pages via tools such as Copernic Tracker, Website Watcher and WatchThatPage.com. Monitor every page of your competitor’s web site and specific keywords on pages, etc.
o Also, a good tool for tracking posts to user groups, message boards, forums and blog comments.”
Helpful Short Cuts for Online Reputation Management:
* Create your own search engine at Rollyo.com. This is a great way to track sites that do not offer RSS feeds for keywords such as Consumerist.com, PlanetFeedback.com, ComplaintCenter.com, Complaints.com, Better Business Bureau and RipOffReport.com.
* Use Keotag.com to search for tagged blog posts across multiple blog search engines.
* Get a feel for stories that are creating “buzz” in the blogosphere via sites like Memeorandum.com and Blogniscient.com.
* Acquire an overview of blogger opinions (both negative and positive) via Opinmind.com, a blog search engine that allows you to type any subject into its search box.
* Learn about a specific blog’s traffic, credibility and popularity via PubSub.com, Alexa.com and IceRocket.com.
* Bloginfluence.net and Socialmeter.com show you the popularity and audience-reach for any entered blog URL. Use it to get a snapshot of the credibility of any blogger discussing your company.
* Research backgrounds of bloggers, owners of forums and web site editors via domain name search tools such as DomainTools.com and BetterWhois.com.
* Get creative with the classified search engine, Oodle.com. Search for job listings in your industry, then subscribe to the RSS feed. You’ll get an early alert of all the job listings your competitors’ post. Now you’ll know which areas of their business are expanding or get clues about potential new products, based upon who they are hiring.
* Not sure what keywords to track? Start entering your main “buzz” word at Google Suggest and see what’s most commonly searched. Or try Google Trends for the latest search query trends.
* Want to know what the blogosphere is saying about the page you’re viewing? Use the Technorati Favelet bookmark to quickly view inbound links and posts according to Technorati. If you use Firefox, install the Blogger Web Comments extension to see what users of Google’s Blogger have to say about the page.
* Need to know what news stories influenced your company’s stock price? The new Google Finance site let’s you analyze what stories appeared at any given stock price movement. Simply move the “slider”, located above the stock chart, and watch the stories on the right correlate with the date and time…
И още…
Малко подсказки как да реагираме ако някой започне да не ни харесва публично - в същия материал, малко по-надолу (Overall Consumer Generated Media (CGM) Tips
Хайде на мониторинга!
П>>
Вашият коментар